ANIMAL WELFARE

HAPPY SHEEP, BETTER WOOL

HAPPY SHEEP, BETTER WOOL

Our merino sheep are some of our most important suppliers! We’ve been working with their wool since 1995 and their wellbeing has been of importance to us from the very beginning. And that’s true of our Tasmanian farmers, too. They are advocates and pioneers of nature conservation and animal welfare. Thus our wool is not only certified according to the Responsible Wool Standard (RWS), but also according to our even more comprehensive standard: the ORTOVOX WOOL PROMISE (OWP).
ANIMAL WELFARE

OUR GOAL

100% ORTOVOX WOOL PROMISE (OWP) WOOL BY 2024.

STATS QUO

Animal welfare organization Four Paws has named us “best of the flock”.

Our 13 OWP farms are home to 175,000 happy sheep.

CHALLENGE

Together with our sheep farmers in Tasmania, animal welfare organizations and other companies, we are continuing to try to have an active influence on the industry and accelerate lobbying for non-mulesed wool in Australia. We are also committed to fostering appreciation for the natural product that is wool – and also the excellent quality of local wool such as Swisswool – within society.

WHAT WE'RE DOING

PULLING TOGETHER

COOPERATING WITH NGOS

For example, with the Bob Brown Foundation, which works to preserve the Tarkine rainforest - an important CO2 reservoir and O2 donor in the home of our merino sheep.

EDUCATIONAL WORK

PROMOTING EVENTS PROVIDING INFORMATION ON ANIMAL WELFARE PRACTICES.

SUPPORT FROM OUR PARTNERS

Basic analysis of the carbon footprint of all OWP farms.

OWP ROUND TABLE TALKS

Every year, we initiate a round table with the various interested parties along the wool supply chain and thus create a productive platform that allows stakeholders to exchange experiences, engage in discussions and develop new solutions.

ACROSS CONTINENTS

ESTABLISHING PERSONAL RELATIONSHIPS WITHIN THE WOOL SUPPLY CHAIN.

SWISSWOOL

We have been using our insulating
fiber SWISSWOOL since 2011.

By purchasing the wool, we are supporting the livelihood of Swiss alpine farmers.
All Swisswool products are manufactured entirely in Europe and have been climate-neutral since 2021.

ORTOVOX WOOL PROMISE

Our promise

MERINO BASE LAYERS

FROM HAPPY SHEEP

DELVE DEEPER: OUR REPORTS

OUR PROTACT CORE TOPICS