ORTOVOX WOOL PROMISE

committed to the future

will bennett is owp farmer from deep conviction

The Bennett family have been living from and with merino sheep in the Tasmanian midlands since 1853. Will represents the fifth generation at Ashby Farm and is fully committed to our ORTOVOX WOOL PROMISE. He is a role model in the Tasmanian merino industry.

“Even during the initial talks, my inner voice was telling me that becoming part of the ORTOVOX WOOL PROMISE was not only right but important too. We have to show that this is the path to the future".

OUR COMMITMENT TO FAIR WOOL

Since 1988, ORTOVOX clothing has been all about wool. The protection of people and animals is the central focus of all of ORTOVOX’s activities. That’s why, after more than two years of talks with wool farmers, suppliers and producers, ORTOVOX 2017 has initiated the ORTOVOX WOOL PROMISE (OWP) as its own wool standard.

This wool standard ensures that wool production on our farms fully complies with ORTOVOX’s high quality requirements. All farms are also RWS certified. From farm and land management, animal welfare and transport, right through to slaughter: the OWP covers an extensive range of SUSTAINABILITY ISSUES in wool production.

THE 4 PROMISES OF OUR OWP

Putting the protection of animals, nature, and people at the center of everything we do. That’s why they focus upon sustainable agriculture, and guarantee that we will categorically refrain from mulesing. Just as unique and fundamental are our friendly relationships with our farmers and the transparency of the story behind the development of our products.

1. MULESING-FREE WOOL

Animal protection is extremely important and we naturally (in every sense of the word) consider it a duty of ours. For our OWP we have defined 64 points which guarantee that our sheep really thrive. One of the most important of these is ORTOVOX refraining from practices like mulesing, which cause unnecessary pain and stress.

2. PROTECTING NATURE

Wool is a natural fiber and therefore a holistic product. Soil, water, grass – our wool is a part of the natural cycle. Our farmers practice sustainable agriculture in order to provide the ideal conditions for both humans and animals, today and for generations to come.

3. PERSONAL RELATIONSHIPS

It was not easy to find farmers who wanted to take the OWP path with us. Today, our small team of sheep farmers is all the stronger and more committed – and we are all the more impressed by and excited about them and their products. Our cooperation is close and friendly, and by working together this way we gain new strengths that can really make a difference.

To our farms

4. TRANSPARENCY ALL THE WAY TO THE SOURCE

We can follow the development of our products all the way back to their source: the sheep farms in Tasmania. Transparency and the monitoring of the complex delivery chain are a real challenge, but at the same time are a real labor of love. It is also important to us to introduce the people who are at the beginning of it all: our farmers – the producers of our clean wool.

THE OWP - EXPERIENCED RESPONSIBILITY

RESPONSIBILITY FOR OUR SHEEP – TRANSPARENCY FOR THE CONSUMER – HAPPY WOOL FARMERS
In 2012, ORTOVOX discovered Tasmania as a source of merino wool. The raw material for mountainwear now comes from over 95,000 sheep on selected farms. The ORTOVOX WOOL PROMISE (OWP) provides the necessary transparency for the company, for dealers and for customers: This wool standard ensures that the production systems on our farms fully comply with ORTOVOX’s high quality requirements.

SETTING JOINT GOALS, SHARING RESPONSIBILITY
ORTOVOX knows the farms that produce the merino wool and visit them regularly. Multi-year contracts are concluded with the wool farmers and relationships with wool producers are kept direct and personal. Once a year, ORTOVOX also brings together the various parties from along the wool supply chain and provides a platform for critical discussion, transparency and new solution