Cookie Policy

Preamble

ORTOVOX Sportartikel GmbH (hereinafter referred to as ORTOVOX) is pleased that you are visiting its website. Data protection and data security when using our website are very important to us. We would therefore like to inform you at this point about which cookies and similar technologies we use. Since changes in the law or changes in our internal company processes may make an adaptation of this Cookie Policy necessary, we ask you to read this Cookie Policy regularly. The Cookie Policy applies to the internet offer of ORTOVOX, which can be accessed under the domain www.ortovox.com as well as the various subdomains (hereinafter referred to as “our website”).

 

1. Scope

This Cookie Policy applies to the internet offer of ORTOVOX that can be accessed under the domain www.ortovox.com as well as the various subdomains (hereinafter referred to as “our website”).

 

2. General information about cookies

Cookies are small files that contain certain information and are stored on your end device, such as your language settings or login information. Cookies are either set by the partners - then they are so-called first-party cookies (first-party providers) - or by certain third parties whose services are used; in this case, we speak of third-party cookies.

We use cookies to provide and optimize our website, to support advertising and marketing measures, and to recognize recurring visitors and gain information about their usage behavior and possible interests.

 

3. Categories of cookies and legal basis

We use the following categories of cookies on our website:

3.1 Absolutely essential cookies

These cookies are required for technical reasons so that you can visit our website and use the functions we offer. They are necessary, so that we can display our website at all. They are also necessary so that you can navigate our website in a user-friendly manner and use its functions, e.g. to set your data protection preferences, to log in or to fill out forms. This category of cookies does not require consent under applicable law.

The legal basis for the use of technically necessary cookies for the associated storage of information on your device and their subsequent reading is § 25 para. 2 no. 2 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). The subsequent processing of your personal data is based on our legitimate interest pursuant to Art. 6 para. 1 f) of the General Data Protection Regulation (GDPR). If you block absolutely necessary cookies, we may not be able to display our website in full.

3.2 Functional Cookies

These cookies allow us to analyze website usage and improve the performance and functionality of our website. They collect information about how our website is used by visitors, which pages are most frequently accessed, or whether error messages are displayed on certain pages. Performance cookies also serve to enable requested functions, such as playing videos.

For non-technically necessary cookies or so-called third-party cookies, we require your consent. If you have given us your consent to use a non-technically necessary cookie on the basis of a notice ("Cookie Banner") provided by us on the website, the legality for the associated storage of information on your device and their subsequent reading is governed by § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager under "COOKIE SETTINGS". The subsequent processing of your personal data is based on your express consent pursuant to Art. 6 para. 1 a) GDPR. You can also revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager . For more information on browser settings and managing your consent, please refer to section 4 below.

3.3 Advertising cookies, statistics and resettable device identifiers:

These cookies and resettable device identifiers use information about your use of this and other websites, your response to ads and emails, and to deliver ads that are more relevant to you, as well as for analysis and optimization purposes. We also use cookies to provide certain

We also use cookies to provide certain types of ads and products and services available from us, and for certain ads that are relevant to your interests. Authorized third parties may also set cookies if you have enabled this when visiting our website. These third parties include search engines, providers of measurement and analysis services, social media networks, and advertising companies. Third-party cookies are used by these providers to deliver advertising content, especially ads that are relevant to your interests, and to measure the effectiveness of their ads.

 

4. Configuring browser settings

You can manage your cookie settings through the options listed below or by configuring your browser settings. Most browsers are set to accept cookies by default. However, you can configure your respective browser to accept only certain cookies or none at all. Please note that if you disable cookies on our website through your browser settings, you may not be able to use all of our website’s features. You can also delete cookies already stored in your browser or display the storage period. Furthermore, it is possible to set your browser to notify you before cookies are stored. Since different browsers can differ in their respective functions, we ask that you consult the help menu of your browser for configuration options.

If you want a comprehensive overview of all third-party access to your internet browser, we recommend installing specially developed plug-ins for this purpose.

You can find more information about the cookies used in our Cookie-Consent-Manager . You can also manage your consent there, for example, revoke consent that you have given once.

Mange your consent .

 

5. Cookies used on this website

5.1 Required cookies

5.1.1 Cookie Information

We use cookies on this website that serve to comply with legal obligations, as well as to store and manage your consent. For this purpose, we use the consent software cookies from Cookie Information, provided by Cookie Information A/S, Købmagergade 19, 1150 Copenhagen, Denmark. Without these cookies, the consent software would not work.

When you visit our website, the following data is processed:

• Consent(s) or revocation of your consent(s)
• Technical information about your browser and the end devices you use, such as language settings, screen resolution
• Anonymized IP address
• Date and time of the visit
• Request URL of the website
• Page path of the website
• Geographic location.

The legal basis for the associated storage of information on your device and its subsequent reading is § 25 para. 2 no. 2 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). The subsequent processing of your personal data is based on our legal obligation to obtain and store your cookie settings in accordance with Art. 6 para. 1 c) GDPR.

The data storage duration is set to a maximum of two years. The set cookies have a maximum lifespan of two years.

Session cookies are automatically deleted after 24 minutes when the browser is closed, while all other cookies related to you are automatically deleted after one year. Cookies from partners, such as Google, have a maximum lifespan of 2 years.

5.1.2 Own cookies

We use our own technically necessary cookies to ensure the functionality of this website. These collect data such as:

• Your internet address (IP address)/hostname
• Agent/browser type and version
• Website from which you visit us (referrer URL)
• Operating system used
• Website from which you are redirected to other websites
• Page calls on our website
• Date and time of your access
• Session and session ID.

The legal basis for the associated storage of information on your device and its subsequent reading is § 25 para. 2 no. 2 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). The subsequent processing of your personal data is based on our legitimate interest in accordance with Art. 6 para. 1 f) GDPR.

Session cookies are automatically deleted after 24 minutes when the browser is closed, while all other cookies related to you are automatically deleted after one year. Cookies from partners, such as Google, have a maximum lifespan of 2 years.

5.1.3 Outdoor Active

We use cookies from Outdooractive, provided by Outdooractive AG, Missener Straße 18, 87509 Immenstadt, on our website to determine which browser type the user is using. If the visitor uses a browser that does not support the requirements for full functionality of the website, a warning will be displayed to you as a visitor.

Outdooractive provides electronic databases that you as our users can use in the form of an electronic information portal in the digital tourism sector. These include, for example, maps and route planning.

Outdooractive receives the following data, which is technically necessary for Outdooractive to display the electronic databases to you and to ensure stability and security:

• IP address
• Date and time of the request
• Time zone difference to Greenwich Mean Time (GMT)
• Content of the request (specific page)
• Access status/HTTP status code
• Data volume transmitted in each case
• Website from which the request comes
• Browser
• User’s location
• Operating system and its interface
• Language and version of the browser software.

Outdooractive stores the collected information on servers in Germany and third countries. You can adjust the evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent the storage of cookies, we would like to point out that you may not be able to use the electronic databases of Outdooractive to their full extent. Preventing the storage of cookies is possible by adjusting the settings in your browser.

The IP address transmitted by your browser is not combined with other data collected by us. Outdooractive continues to use your GPS data when you use the electronic databases.

The legal basis for the associated storage of information on your device and its subsequent reading is § 25 para. 2 no. 2 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). The subsequent processing of your personal data is based on our legitimate interest in accordance with Art. 6 para. 1 f) GDPR.

The data storage duration with the use of Outdoor Active is set to 14 days. The cookies set by Outdoor Active have a lifespan of 19 hours.

You can find more information about the purpose and scope of data collection and its processing by Outdooractive in the privacy policy provided below. There, you will also find further information on your rights and options for protecting your privacy.

https://corporate.outdooractive.com/en/privacy-policy/
https://www.outdooractive.com/en/privacy.html.

5.2 Functional Cookies

5.2.1 OUTTRA Cookie

For the function of retrieving the availability of goods “Buy in store”, we use the OUTTRA component of 81 MEDIA GmbH, Ziegelbrennerstr. 5, 73074 Stuttgart. A session cookie allows the web server to distinguish between different users who are accessing the websites at the same time. The browser sends the cookie with each access, so the user does not have to enter their login data again with each page call, for example.

The legal basis for the use of the cookie for the associated storage of information on your device and its subsequent reading is your express consent according to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). The subsequent processing of your personal data is based on your express consent in accordance with Art. 6 para. 1 a) GDPR.

The set cookies have a validity of two hours. After the end of the browser session by the visitor, no personal data is stored by the component, 81 MEDIA GmbH or ORTOVOX.

5.2.2 Cloudflare

On this website we use the Content Delivery Network (CDN) “Cloudflare” from the provider Cloudflare Inc. (101 Townsend St, San Francisco, CA 94107 United States) to make our website faster and more secure. A CDN is a network of servers distributed worldwide, which is capable of delivering optimized content to the website user. For this purpose, personal data can be processed in server log files by Cloudflare:

• the accessed website,
• the browser type used,
• the operating system,
• the referrer URL,
• the IP address, and
• the requesting provider.

The legal basis for the use of this service for the associated storage of information on your device and their subsequent reading is your express consent pursuant to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). You can revoke this consent at any time by deactivating cookies in your browser settings or in our Cookie-Consent-Manager for the future. The subsequent processing of your personal data is based on your express consent pursuant to Art. 6 para. 1 a) GDPR. You can revoke this consent at any time by deactivating cookies in your browser settings or in our Cookie-Consent-Manager for the future.

In the context of using Cloudflare, personal data may be transmitted to states outside the EU/EEA, in particular to the USA. Cloudflare Inc. is verified under the Data Privacy Framework Program, so an adequacy decision within the meaning of Art. 45 DSGVO exists for this third-country transfer.

The set cookies have a validity of 30 days. The personal data collected with the help of the cookies will be deleted when the storage period has expired and there is no other legal obligation to retain them. 

For more information on Cloudfare and how they handle data protection, please visit the following link: https://www.cloudflare.com/gdpr/introduction/ .

5.3 Advertising cookies, statistics, and resettable device identifiers

5.3.1. Google Analytics

On this website we use the web analysis service Google Analytics from Google Inc., 1600 Amphitheatre Parkway, Mountainview, CA 94043 USA (“Google”). Google Analytics uses cookies to analyze your use of the website. If you allow the use, the following data will be processed:

• Date and time of access,
• Pages accessed by you, your click path,
• Achievement of website goals,
• User behavior, e.g. clicks, length of stay, bounce rates,
• Approximate geographic location (region),
• Anonymous IP address,
• Technical information about your browser and the end devices you use, such as language setting, screen resolution,
• Internet provider, and
• Referrer URL.

The information generated by these cookies is usually transmitted to a Google server in the United States and stored there. When using Google Analytics, it is not excluded that the cookies set by Google Analytics may also collect additional personal data in addition to the IP address. We would like to point out that Google may transfer this information to third parties, if this is required by law or if third parties process this data on behalf of Google.

Google uses the information generated by cookies on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. According to Google, the IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by setting your browser software accordingly. However, we would like to point out, that in this case you may not be able to use all functions of this website to their full extent.

It is not excluded that the cookies set by Google Analytics may also collect additional personal data in addition to the IP address. To prevent information about your use of the website from being collected by Google Analytics and transmitted to Google Analytics, you can download and install a plugin for your browser at the following link:  http://tools.google.com/dlpage/gaoptout?hl=en . This plugin prevents information about your visit to the website from being transmitted to Google Analytics. This plugin does not prevent any other analysis.

We would like to point out, that you cannot use the above-mentioned browser plugin when visiting our website via the browser of a mobile device (smartphone or tablet). By clicking on this link, a so-called opt-out cookie is set in your browser. This prevents information about your visit to the website from being transmitted to Google Analytics. Please note that the opt-out cookie is only valid for this browser and this domain. If you delete the cookies in this browser, the opt-out cookie will also be deleted. To continue preventing Google Analytics from collecting information about your use of the website, you must click the link again. The use of the opt-out cookie is also possible as an alternative to the above plugin when using the browser on your computer.

To ensure the best possible protection of your personal data, Google Analytics has been extended on this website with the code “anonymizeIp”. This code causes the last 8 bits of the IP addresses to be deleted and your IP address to be anonymized (so-called IP masking). Your IP address is generally shortened and anonymized by Google before being transmitted within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

In the context of the use of Google Analytics, personal data may be transferred to states outside the EU/EEA, in particular to the USA. Google LLC and Google Ireland Ltd. are verified under the Data Privacy Framework Program, so that an adequacy decision within the meaning of Art. 45 exists for this third-country transfer.

The legal basis for the use of this service for the associated storage of information on your device and its subsequent reading is your express consent pursuant to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager . The subsequent processing of your personal data is based on your consent in accordance with Art. 6 para. 1 a) GDPR. You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager . You can prevent the storage of cookies by setting your browser software accordingly or by using the Cookie-Consent-Manager in the “COOKIE SETTINGS”; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.
The storage period of data using Google Analytics is set at 14 months. The cookies set by Google Analytics have a maximum lifespan of 2 years.

For more information, please visit: http://tools.google.com/dlpage/gaoptout  or https://policies.google.com/

5.3.2 Google Ads Conversion Tracking

We use the technology “Google Ads” and specifically the conversion tracking. Google Ads is an advertising and analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you click on an ad placed by Google, a cookie for conversion tracking is placed on your device. The cookies are valid for 30 days and do not serve personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on a specific ad and were redirected to this page. Other Google Ads customers receive a different cookie on their websites. Therefore, it is not possible to track cookies through the websites of Ads customers.

The data obtained with the help of the conversion cookie is used to create conversion statistics for us as Ads customers who use conversion tracking. We learn the number of users who clicked on an ad and were then redirected to a page with a conversion tracking tag. However, we do not receive any information that personally identifies users.

If you do not want to participate in conversion tracking, you can prevent this by adjusting your browser settings, for example, by preventing the installation of cookies in general. You can also disable cookies for conversion tracking by setting your browser to block only cookies from the web address “googleadservices.com”.

In the context of the use of Google Ads, personal data may be transferred to states outside the EU/EEA, in particular to the USA. Google LLC and Google Ireland Ltd. are verified under the Data Privacy Framework Program, so that an adequacy decision within the meaning of Art. 45 DSGVO exists for this third-country transfer.

For more information on how Google Ads handles data protection, please visit: https://ads.google.com/intl/de_de/home/faq/gdpr/

The legal basis for the use of this service for the associated storage of information on your device and its subsequent reading is your express consent pursuant to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager . The subsequent processing of your personal data is based on your consent in accordance with Art. 6 para. 1 a) GDPR. You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager .

The set cookies have a validity of 30 days. The personal data collected with the help of the conversion cookie will be deleted if it is no longer needed for the active campaign and there is no other legal obligation to retain it.

5.3.3 Google Remarketing

We use the technology “Google Remarketing” from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Remarketing displays ads for users who have already visited our websites and online services and are interested in a specific offer.

Within the Google advertising network, targeted and interest-based advertisements can be displayed on our site. Google Remarketing uses cookies for this analysis. This allows our visitors to be recognized as soon as they call up web pages within the Google advertising network. Within the Google advertising network, targeted and interest-based advertisements can thus be displayed based on the web pages of the Google advertising network that the visitor has previously visited (which also use Google’s remarketing function).

If you do not want to receive targeted, interest-based advertising, you can disable the use of cookies by Google for these purposes via the link: https://www.google.de/settings/ads .

In the context of the use of Google Remarketing, personal data may be transferred to states outside the EU/EEA, in particular to the USA. Google LLC and Google Ireland Ltd. are verified under the Data Privacy Framework Program, so that an adequacy decision within the meaning of Art. 45 DSGVO exists for this third-country transfer.

For more information on Google’s privacy policy, please visit: https://policies.google.com/privacy?hl=en

The legal basis for the use of this service for the associated storage of information on your device and its subsequent reading is your express consent pursuant to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager . We refer you to section 4 for further information. The subsequent processing of your personal data is based on your consent in accordance with Art. 6 para. 1 a) GDPR. You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager .

The cookies set usually have a validity of 30 to a maximum of 540 days. The personal data collected with the help of the cookie will be stored for 180 days if there is no other legal obligation to retain it.

5.3.4 Meta Pixel (including Facebook)

We also use the so-called “Meta Pixel” of the social network Facebook, a service of Meta Platforms Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Meta”), on our website. This allows users of our website to be shown interest-based advertisements (“Facebook Ads”) during visits to the Facebook social network or other websites that also use the procedure. The Meta Pixel automatically establishes a direct connection between your browser and Meta’s server.

We have no influence on the scope and further use of the data collected by Meta through the use of this tool and therefore inform you according to our level of knowledge: By integrating the Meta Pixel, Meta receives information that you have clicked on an advertisement from us or called up the corresponding website of our Internet presence. If you are registered with a Meta service, Meta can assign the visit to your account. You can view and change the privacy settings of your Facebook profile at any time. Even if you are not registered with Facebook or have not logged in, it is possible that the provider will obtain and store your IP address and other identifying features.

With the use of the Meta Pixel, we aim to show Facebook ads only to Facebook users who have also shown an interest in our Internet offering. With the help of the Meta Pixel, we want to ensure that our Facebook ads correspond to the potential interests of the users and do not appear annoying. Furthermore, we can use the Meta Pixel to track the effectiveness of Facebook ads for statistical purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.

The legal basis for the use of this service for the associated storage of information on your device and its subsequent reading is your express consent pursuant to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager . The subsequent processing of your personal data is based on your consent in accordance with Art. 6 para. 1 a) GDPR. You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager .

When using Meta, personal data may be transferred to states outside the EU/EEA, in particular to the USA. The Meta Platforms Inc., California (“Meta”) are verified under the Data Privacy Framework Program, so that an adequacy decision within the meaning of Art. 45 DSGVO exists for this third-country transfer.

The cookies set have a validity of 30 days. The personal data collected with the help of the cookies will be stored for at least 90 days, if there is no other legal obligation to retain it.

Third-party information:

http://www.facebook.com/policy.php

Further information on data collection:

http://www.facebook.com/help/186325668085084
http://www.facebook.com/about/privacy/your-info-on-other#applications
http://www.facebook.com/about/privacy/your-info#everyoneinfo.

 

5.3.6 YouTube

We use the “YouTube” platform of the provider Google Ireland Limited (Gordon House, Barrow Street Dublin 4) to upload and make videos publicly available there. We embed YouTube-stored videos directly on our website. When this is done, content from the YouTube website is displayed in parts of a browser window. However, the YouTube videos are only retrieved by separate clicking. This technique is also called “framing”. If you call up a (sub-)page of our Internet offer on which YouTube videos are embedded in this form, a connection to the YouTube servers is established and the content is displayed on the Internet page by notifying your browser.

In the context of the use of YouTube, personal data may be transferred to states outside the EU/EEA, in particular to the USA. Google LLC and Google Ireland Ltd. are verified under the Data Privacy Framework Program, so that an adequacy decision within the meaning of Art. 45 DSGVO exists for this third-country transfer.

As soon as you start playing an embedded video by clicking on it, YouTube stores only cookies that do not contain personally identifiable data on your device through the extended privacy mode, unless you are currently logged in to a Google service. The legal basis for the use of the YouTube cookie for the associated storage of information on your device and its subsequent reading is your express consent pursuant to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services).
The subsequent processing of your personal data is based on your express consent pursuant to Art. 6 para. 1 lit. a DSGVO. You can revoke these consents at any time by deactivating cookies in your browser settings or in our Cookie-Consent-Manager for the future.

The cookies set have a validity of 30 days. The personal data collected with the help of the cookie will be stored for 13 months. The personal data collected with the help of the cookie will be deleted if they are no longer required for the purposes described or if a user requests deletion. Further storage may be required by law.

For more information on how Google handles your data, please see Google’s privacy policy at the following link: https://policies.google.com/privacy

5.3.7 HOTJAR

We use Hotjar, an analysis software from Hotjar Ltd., Level 2, St Julian’s Business Centre, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta) for marketing purposes. The software allows us to measure and evaluate user behavior on our website.

With the help of Hotjar’s technology, we gain a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and what they don’t, etc.) and this helps us to tailor our offering to our users’ feedback.

Hotjar uses cookies and other technologies to collect data about our users’ behavior and their devices, in particular the IP address of the device (which is only collected and stored in anonymized form during your website use), screen size, device type (unique device identifiers), information about the browser used, location (country only) and the language preferred to display our website.

You can find out exactly what data is collected at: https://www.hotjar.com/legal/policies/privacy.

Hotjar stores this information on our behalf in a pseudonymous user profile.

You can prevent the collection of your data by disabling Hotjar at https://www.hotjar.com/legal/compliance/opt-out .

The legal basis for the use is your express consent pursuant to Art. 6 para. 1 lit. a DSGVO. You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in the Cookie banner . However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

Hotjar stores the data received for 365 days from the time of collection. After the 365 days have expired, the data will be automatically deleted. For more information on how long Hotjar stores your data, please see: https://help.hotjar.com/hc/en-us/articles/360045420794-Privacy-FAQs#:~:text=How%20long%20does%20Hotjar%20retain,owner%20decides%20to%20delete%20them.

For more information on data protection when processing data by HOTJAR, please visit: https://www.hotjar.com/legal/policies/privacy/ .

5.3.8. TikTok Pixel

We use the so-called “TikTok Pixel” of the social network TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland on our website. This allows users of our website to be shown interest-based advertisements (“TikTok Ads”) during visits to the TikTok social network or other websites that also use the procedure. The TikTok Pixel automatically establishes a direct connection between your browser and TikTok’s server. We have no influence on the scope and further use of the data collected by TikTok through the use of this tool and therefore inform you according to our level of knowledge: By integrating the TikTok Pixel, TikTok receives information that you have clicked on an advertisement from us or called up the corresponding website of our Internet presence. If you are registered with a TikTok service, TikTok can assign the visit to your account. You can view and change the privacy settings of your TikTok profile at any time. Even if you are not registered with TikTok or have not logged in, it is possible that the provider will obtain and store your IP address and other identifying features.

With the use of the TikTok Pixel, we aim to show TikTok ads only to TikTok users who have also shown an interest in our Internet offering. With the help of the TikTok Pixel, we want to ensure that our TikTok ads correspond to the potential interests of the users and do not appear annoying. Furthermore, we can use the TikTok Pixel to track the effectiveness of TikTok ads for statistical purposes by seeing whether users were redirected to our website after clicking on a TikTok ad.

The legal basis for the use of the TikTok Pixel for the associated storage of information on your device and its subsequent reading is your express consent pursuant to § 25 para. 1 sentence 1 TDDDG (Act on Data Protection and Privacy in Telecommunications and Digital Services). You can revoke this consent at any time for the future by deactivating cookies in your browser settings or in our Cookie-Consent-Manager . We refer you to section 4 for further information. The subsequent processing of your personal data is based on your express consent pursuant to Art. 6 para. 1 lit. a DSGVO. You can revoke these consents at any time by deactivating cookies in your browser settings or in our Cookie-Consent-Manager for the future.

In the context of using the service, personal data may be transferred to states outside the EU/EEA, in particular to the USA. In order to ensure adequate protection of your personal data in the event of the transfer of personal data to such so-called third countries, we have concluded so-called EU-US standard contractual clauses with the provider. The European Court of Justice considers the USA to be a country with an inadequate level of data protection according to EU standards. Due to the lack of an adequacy decision and without appropriate guarantees, there is a particular risk that your data may be processed by US authorities for control and monitoring purposes, possibly even without legal remedies. In addition, if possible, we are in contact with the provider to ensure the protection of your personal data with any necessary additional measures.

The set cookies are valid for 30 days. The personal data collected with the help of the cookies will be stored for at least 90 days, unless there is another legal obligation to store them.

Third-party information: Privacy Policy | TikTok

5.3.9 TEADS Retargeting Pixel

We also use a pixel (first-party cookie) from Teads SA, 5 rue de la Boucherie, L-1247 Luxembourg, on our website.

This enables us to display interest-based advertisements to users of our website during visits to other websites that also use this procedure. We have no control over the scope and further use of data collected by Teads through the use of this tool, so we inform you based on our knowledge: by integrating the pixel, Teads receives data about the URL address, the type of device, the browser, and the operating system you are currently using, as well as your IP address.

The purpose of using the pixel is to study user behavior, analyze the effectiveness of online marketing measures, and select online advertisements on other platforms that are automatically chosen through real-time bidding based on user behavior.
The legal basis for the use of the Teads pixel for associated storage of information on your device and subsequent retrieval is your explicit consent under Section 25 (1) sentence 1 of the German Telecommunications and Telemedia Data Protection Act (TTDSG). You may revoke this consent at any time by disabling cookies in your browser settings or in our Cookie-Consent-Manager for the future. The subsequent processing of your personal data is based on your explicit consent under Article 6 (1) (a) of the General Data Protection Regulation (GDPR). You can prevent the storage of cookies by setting your browser software accordingly or by using the Cookie-Consent-Manager in the "COOKIE SETTINGS."

The set cookies are valid for 365 days. Personal data collected through the cookie is stored for a maximum of 4 months, unless a different legal retention period applies.

Third-party provider information: Teads Advertising Privacy Policy
 

5.3.10 Criteo Pixel

We also use a pixel from Criteo SA, 32 Rue Blanche, 75009 Paris, France, on our website. This enables us to display interest-based advertisements ("programmatic ads") to users of our website during visits to other websites that also use this procedure. We have no control over the scope and further use of data collected by Criteo through the use of this tool, so we inform you based on our knowledge: by integrating the Criteo pixel, Criteo receives data about website usage and logs clicks on individual elements.

The purpose of using the Criteo pixel is to study user behavior, analyze the effectiveness of online marketing measures, and select online advertisements on other platforms that are automatically chosen through real-time bidding based on user behavior.

The legal basis for the use of the Criteo pixel for associated storage of information on your device and subsequent retrieval is your explicit consent under Section 25 (1) sentence 1 TTDSG. You may revoke this consent at any time by disabling cookies in your browser settings or in our Cookie-Consent-Manager for the future. The subsequent processing of your personal data is based on your explicit consent under Article 6 (1) (a) GDPR. You can prevent the storage of cookies by setting your browser software accordingly or by using the Cookie-Consent-Managerin the "COOKIE SETTINGS."

In the course of using the service, personal data may be transferred to countries outside the EU/EEA, in particular to the USA. To ensure adequate protection of your personal data in such third countries, we have concluded so-called EU-US Standard Contractual Clauses with the provider. The USA is considered by the European Court of Justice as a country with an insufficient level of data protection according to EU standards. Due to the lack of an adequacy decision and without appropriate safeguards, there is a risk that your data may be processed by US authorities for monitoring and surveillance purposes, possibly without legal remedies. Additionally, we stay in contact with the provider, when possible, to ensure the protection of your personal data with any additional necessary measures.

The set cookies are valid for 30 days. Personal data collected through the cookie is stored for a maximum of 13 months, unless a different legal retention period applies.

Third-party provider information: Privacy Policy | DE - Criteo.com

November 2024